About

Over 30 years ago, sisters Naomi Henderson and Jo Ann Hairston began RIVA Market Research as a qualitative research firm specializing in focus group moderation. Shortly after beginning their business, they sought out training to hone their skills and to gain additional tools and techniques. Unfortunately, they soon discovered that the level of training they desired simply did not exist. Disappointed with the caliber of training available to those in qualitative market research, they set about creating their own materials and training courses to better their industry.

A year later, Naomi and Jo Ann founded the RIVA Training Institute. RIVA believes that moderating and interviewing skills are based on a science and executed as an art, much like a medicine or music. Researchers must continually strive to renew, refresh, and recreate themselves as scientists and artists in order to execute their craft with excellence. The RIVA Training Institute has trained and mentored thousands of researchers to excellence as we continue to Do What We Teach and Teach What We Do.

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