Monthly Archives: January 2014

RIVA 241: Qualitative Analysis and Reporting

RIVA 241: Qualitative Analysis and Reporting


Congratulations to our new Master Moderators!

by Naomi Henderson

Our industry is one in which competence, let alone expertise, is difficult to measure.  Self-declared moderators with little or no training print business cards and go off to find clients. They jump feet first into the world of qualitative research without having to prove themselves or gain experience in the intensely difficult task of moderating qualitative events.

This past week, four individuals completed RIVA’s rigorous Master Moderator Program. These men and women have completed hours of qualitative research for a variety of client categories, attended many RIVA training courses, and passed a practicum and written test. These students have applied themselves to the art and science of moderating, seeking to rise above the status quo and prove themselves as qualified Master Moderators.

We at RIVA are immensely proud of our new Master Moderators: Mark Howell, Sharon Laukhuff, Miguel Martinez-Baco, and Laurie Quercioli.  They have realized that a master is created, not born and have risen to the challenge of mastery.


RIVA Staff and the New Master Moderators

RIVA Staff and the New Master Moderators


January Webinar | The Use of Mobile in Qualitative Research

By Emily Branchaw

We at RIVA Training Institute are excited to announce the topic for the first webinar of 2014. Guest presenter Kristin Schwitzer, a RIVA Master Trainer and the President of Beacon Research, will be joining us to lead a webinar on a topic of great interest in today’s market research field.

Join us on Friday, January 24, 2014  from 3-4:30pm EST for a webinar:

The Use of Mobile in Qualitative Research 

Kristin has used mobile technology in her research projects for the past three years and regularly speaks and blogs on the topic. Click here to read her blog post about her first ever mobile project (SuperBowl 2011).

This webinar will cover the following:

  • Why mobile is transforming insights generation
  • Real-world mobile qual case studies
  • Opening your eyes to the benefits and pitfalls of mobile qual
  • Recommendations on how to use mobile qual in your research projects

Register for this webinar on our website or by emailing Emily at

**This webinar costs $85. Webinar registrations are non-refundable and non-transferable. Registration closes 24 hours before the scheduled webinar. Learn more about RIVA Webinars here.
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