Top 12 Focus Group Trends | Market Research Company Upstate NY

The Research Bunker

As part of our cross-country travel this week to both Chicago and Los Angeles for focus groups, it’s given me some time to catch up on some reading while in-flight. One book, that was purchased recently on behalf of RMS, was titled Secrets of a Master Moderator, written by Naomi Henderson from RIVA Market Research & Training Institute. A link for more information about the book can be viewed by clicking here. I have moderated many groups over the past few years at RMS, but I am always looking for fresh information and fresh articles on polishing my skills for both in-depth interviews (IDIs) and focus groups.

market research company upstate ny

One of the more relevant sections that I read in the book was just a quick overview about trends with focus groups. I plan on recapping a few other portions of this good book in future blog posts but I figured…

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One thought on “Top 12 Focus Group Trends | Market Research Company Upstate NY

  1. Thank you for the reblog here!

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