This session we will be discussing the following related to “Topline Reports –“How to Speed up the Writing Process” October 19, 2012 from 12-1:30 EST.
Most clients/observers think that the moderator is “actively listening” to each and every moment of a qualitative interview. In reality, the moderator is listening at about the 60% mark with the other 40% of his/her attention devoted to an internal conversation along these lines:
a. “Am I getting the data my client needs?”
b. “Do I have enough on this topic area to write insights for a report?”
c. “Given what I’ve heard so far — what should my next question be?”
d. “How am I going to take everything I’ve heard on this topic and reduce it to a few pages in a topline report for my client.”
This webinar will provide participants with some tools, tips and techniques to use while moderating to capture key points needed for a topline report and how to use the post QRE client debriefing session as the lynchpin for writing that report.
**Webinar registrations are non-refundable and non-transferable