Monthly Archives: June 2012

SIX LESSONS LEARNED FROM LEADING 6,000 FOCUS GROUPS- RECAP

If you are following this six part blog, you know that the first two blogs discussed were Lesson 1: “Trust your own Judgment” and Lesson 2: “Put everything in Writing”.  The list of all six lessons is presented below.

Lesson 1:       Trust your own judgment

Lesson 2:       Put everything in writing

Lesson 3:       No one remembers the last group you led – you are only as good as your next group

Lesson 4:       Maintain research rigor not research rigidity

Lesson 5:       Laugh early – it will all be funny later

Lesson 6:       Learn to expect and embrace change

Recap from Lessons 1 and 2

What does trust your own judgment mean?

It means doing what you think is best, right in the moment.  That can apply to selecting cities for focus groups, for deciding the order of questions in a guide, for how to host the debriefing after the research day is over.

What questions do I need to ask myself as I walk the research journey so I can trust my own judgment?

Some sample questions:

  • What is the study purpose?
  • Is there more than one purpose?
  • What can be done in the time allowed and what cannot?
  • Am I the right match for this project?
  • What is the client expecting?
  • What they do not want?
  • Is this project traditional or one that will require creative approaches?

What is the value of putting everything in writing?

It means being a good steward of the process of being a qualitative researcher by keeping track of agreements made with and for clients as well as having a record of the materials related to the project, such as proposal / research brief, screener, moderator’s guide, description of stimuli used, and any materials related to reporting of outcomes.

 

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QRCA DC METRO CHAPTER IS THRILLED TO PRESENT: “A RIVA Day with Naomi Henderson!”

QRCA DC METRO CHAPTER IS THRILLED TO PRESENT:

 “A RIVA Day with Naomi Henderson!”

  Reserve your space now!

This event is certain to sell out.

 Friday, June 22nd 10am to 5pm

 Naomi is a guru in our industry…  her spirit is contagious! 

You will leave feeling like you can kick the research world’s butt!

 Naomi is generous… sharing tools, handouts, and interventions… exercises to use when [interviewing] let us focus on content instead of taking notes. 

Naomi’s material provide[s] a link to… real world examples [that become] teachable moments.

Date:  Friday, June 22nd, 2012

  Time:  10am to 5pm (includes lunch)

*Happy Hour & Book Signing 5-6:30 sponsored by Observation Baltimore

Cost:    $60~QRCA Members $75~Non-Members

 Place: Observation Baltimore

                5520 Research Park Drive

                  Baltimore, MD 21228

                  410-332-0400 www.observationbaltimore.com      

RSVP:         Barbara Gassaway, bg@researchgrp.com 410-332-0400 

 

AGENDA 

10:00 – 10:30    Meet and Greet

10:30 – 11:30    What is Mastery?  Seminar / Open Forum

 11:30- 11:45     Break

 11:45 – 12:45    What Is Mastery at Each of the Four Stages of a QRE?

                            Tools, Tips and Techniques for Novice to Seasoned Moderators

 12:45 – 2:00      Lunch, Networking & Hands-On Exercise

 2:00 – 3:00        Six  Lessons Learned from Leading 6,000 Focus Groups 

 3:00 – 3:15        Break  

 3:15 – 4:00        Six Lessons Learned from leading 6,000 groups (continued)

4:00 – 4:45        Ask a Master Moderator Anything – OPEN FORUM

 4:45 – 5:00        CLOSING COMMENTS 

 5:00                   Happy Hour & Book Signing 

SIX LESSONS LEARNED FROM LEADING 6,000 FOCUS GROUPS- Lesson #2

Lesson 2: Put Everything in Writing

Putting everything in writing is not taking the approach the way one would if it were looked at from a legal point of view. This lesson is to be a good steward of the process of being a researcher and I believe it includes the following steps depending on the project:

1. After the first client meeting send a recap of the discussion to make sure all are on the same page – keep to 1-2 pages – use bullet points stemming from this original sentence: This memo is my understanding of the key points of what we discussed recently.   

2.Write a “proposal” to the key decision-maker on the project and to the project team. The proposal should recap these elements:

  • Purpose of the study
  • Planned methodology; recruiting specs, sites, timeline
  • Research themes to be discussed
  • Type of report planned
  • Cost estimate; state what is and what is not included

3.Write a universal moderator’s guide where everything is outlined and could be used by someone else should you not be able to lead the discussion because of unexpected circumstances. This forces the moderator to really think through the flow of the group, what interventions will be employed, how time will be used, what won’t be included, etc.

4.Write a “change of scope” memo every time something major changes on a project [e.g., city sites, recruiting changes, shift in stimuli to be shown, role of client in the research process, etc.]

5.Write an outline of planned report to send to the client and verify buy-in from the end user before starting the actual report.

6.Write final memo to the end user thanking them for the opportunity to provide research services. This is usually done when the final report or invoice is sent to the client.

In RIVA’s history, there have been many occasions where the only written documents from the client have been the deposit and final checks!   Other clients send “briefs”, “statements of objectives”, “sample guides”, “sample reports.” and a few clients send all those things.

In September of 2012, RIVA is hosting a two day conference entitled “The RIVA Revue”. This will be an opportunity for participants from all walks of the research community: in house and freelance moderators, buyers of qualitative services, teachers of market research, et al, to join together to polish skills through workshops and presentations from Master Moderators.  One showcase event at “The RIVA Revue” is a Panel of Clients from Fortune 500 companies who contract the services of qualitative researchers.  One of the things they will discuss is how wonderful it is to work with a research vendors who “Put Everything in Writing!”  For more information about the RIVA Revue please go to the conference website: http://www.rivainc.com/events/riva-revue.php.

The final point on “Put Everything in Writing” means there is a written platform on which to stand at every phase of the project study and a good reference source for future review when that project is completed.

SIX LESSONS LEARNED FROM LEADING 6,000 FOCUS GROUPS

If you are following this six part blog, you know that Lesson 1 was  “Trust your own Judgement.” Below you will find the list of the remainder lessons to be covered as well as a recap from Lesson 1.

Lesson 1:       Trust your own judgment

Lesson 2:     Put everything in writing

Lesson 3:       No one remembers the last group you led – you are only as good as your next group

Lesson 4:       Maintain research rigor but not research rigidity

Lesson 5:       Laugh early – it will all be funny later

Lesson 6:       Learn to expect and embrace change

Recap from Lesson 1 “Trust your own Judgement”

  • What does trust your own judgment mean?   It means doing what you think is best, right in the moment.  That can apply to selecting cities for focus groups, for deciding the order of questions in a guide, and/or how to host the debriefing after the research day is over.
  • What questions do I need to ask myself as I walk the research journey, so I can trust my own judgment?

 Some sample questions:

  • What is the study purpose?
  • Is there more than one purpose?
  • What can be done in the time allowed and what cannot?
  • Am I the right researcher for this project?
  • What is the client expecting?
  • What don’t they want?
  • Is this project traditional or one that will require creative approaches?


RIVA CELEBRATES ITS 31st ANNIVERSARY TODAY JUNE 1, 2012!!!

RIVA Market Research was founded in 1981 by Naomi Henderson and for over 30 Years RIVA has been providing insightful and valuable research for its clients. RIVA has held her place as being a premier source for insightful and valuable research for an array of industries over the years.

As well as moderating for corporate clients, RIVA has been able to provide assistance to clients that need additional moderator’s for their projects. The RIVA team of moderators includes people of Caucasian, African-American, Latino, and Asian descent.

Over the years, RIVA Market Research has assembled a staff of nationally recognized moderators, researchers, and analysts who work as a team to meet with clients to define the research project and establish objectives. We recommend suitable approaches and conduct relevant research activities, analyze results, and present comprehensive findings to clients.

RIVA Market Research provides each client with a full-time staff, including a Research Director and a Research Analyst who together manage all of the logistics to setting up and managing the facilities to providing in-depth analysis through careful review of findings.

Our mission is to conduct insightful research and translate findings into useful information that clients can trust to help them make sound, strategic decisions. To ensure that our work represents your target market accurately, RIVA Market Research adheres to rigorous research principals. Members of the RIVA team work closely with clients to focus only on outcome-oriented questions that impact the study to help uncover beliefs and perceptions that genuinely reflect respondents’ opinions and to provide a safe environment to allow the respondents to express themselves candidly. This commitment allows RIVA to scrutinize preconceived notions, and investigate preliminary conclusions to reveal underlying market attitudes and likely behaviors.